An emotion-driven approach to brand equity: Facial expressions of emotion predict brand performance in terms of trust, recall, and desire

Research output: Products of activities related to the Training of Human Resources › Undergraduate Degree Projects

Translated title of the contribution	An emotion-driven approach to brand equity: Facial expressions of emotion predict brand performance in terms of trust, recall, and desire
Original language	Undefined/Unknown
Place of Publication	Colombia
State	Published - 3 Jul 2018

Cite this

@phdthesis{41cc7fe2d58b441d97fe92bf311662f4,

title = "An emotion-driven approach to brand equity: Facial expressions of emotion predict brand performance in terms of trust, recall, and desire",

author = "\{Salgado Montejo\}, Alejandro and Linseisen, \{Ana Katherine\}",

year = "2018",

month = jul,

day = "3",

language = "Indefinido/desconocido",

type = "Undergraduate Degree Projects",

}