Brands and ethical behavior: exploring the integration of consumer-brand relationships with consumer perceived ethicality

Research output: Contribution to specialist publication › Article

4 Scopus citations

Translated title of the contribution	Brands and ethical behavior: exploring the integration of consumer-brand relationships with consumer perceived ethicality
Original language	Undefined/Unknown
Volume	20
No	1
Specialist publication	Revista Brasileira de Marketing – ReMark
State	Published - 27 Feb 2021

Strategic Focuses

@misc{8a67f9eb9ecd4292a4e390c42efa91a8,

title = "Brands and ethical behavior: exploring the integration of consumer-brand relationships with consumer perceived ethicality",

author = "\{Ferreira Santos\}, Marcos",

year = "2021",

month = feb,

day = "27",

language = "Indefinido/desconocido",

volume = "20",

journal = "Revista Brasileira de Marketing – ReMark",

issn = "2177-5184",

publisher = "Universidade Nove de Julho-UNINOVE",

}