@inbook{e9bf48c2fab94f0eaed24213ead35690,
title = "Gesti{\'o}n estrat{\'e}gica del marketing en situaci{\'o}n de crisis",
author = "\{Osuna Soto\}, Ignacio and \{Pinzon Rios\}, \{Cindy Paola\} and \{Barrera Duque\}, Ernesto and \{Vicaria Delgado\}, \{Juan Manuel\}",
year = "2020",
month = oct,
day = "2",
language = "Indefinido/desconocido",
isbn = "9789581205592",
booktitle = "Direcci{\'o}n empresarial:¿ C{\'o}mo navegar en tiempos de crisis?",
publisher = "Universidad de La Sabana",
address = "Colombia",
}