Which Categories and Brands to Promote with Targeted Coupons to Reward and to Develop Customers in Supermarkets

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36 Scopus citations

Translated title of the contribution	Which Categories and Brands to Promote with Targeted Coupons to Reward and to Develop Customers in Supermarkets
Original language	Undefined/Unknown
Pages (from-to)	236-251
Number of pages	15
Journal	Journal of Retailing
DOIs	https://doi.org/10.1016/j.jretai.2015.12.002
State	Published - 12 Jan 2016

Article Classification

@article{164331ebaeb4432eaec37a1bfabc73b7,

title = "Which Categories and Brands to Promote with Targeted Coupons to Reward and to Develop Customers in Supermarkets",

author = "\{Osuna Soto\}, Ignacio",

year = "2016",

month = jan,

day = "12",

doi = "10.1016/j.jretai.2015.12.002",

language = "Indefinido/desconocido",

pages = "236--251",

journal = "Journal of Retailing",

issn = "0022-4359",

publisher = "Elsevier B.V.",

}