An emotion-driven approach to brand equity: Facial expressions of emotion predict brand performance in terms of trust, recall, and desire

Alejandro Salgado Montejo; Ana Katherine Linseisen

An emotion-driven approach to brand equity: Facial expressions of emotion predict brand performance in terms of trust, recall, and desire

Título traducido de la contribución: An emotion-driven approach to brand equity: Facial expressions of emotion predict brand performance in terms of trust, recall, and desire

Alejandro Salgado Montejo (Director), Ana Katherine Linseisen (Estudiante pregrado)

Producción científica: Productos de actividades relacionadas con la Formación de Recurso Humano › Trabajo de Grado de Pregrado

Título traducido de la contribución	An emotion-driven approach to brand equity: Facial expressions of emotion predict brand performance in terms of trust, recall, and desire
Idioma original	Indefinido/desconocido
Lugar de publicación	Colombia
Estado	Publicada - 3 jul. 2018

Citar esto

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title = "An emotion-driven approach to brand equity: Facial expressions of emotion predict brand performance in terms of trust, recall, and desire",

author = "\{Salgado Montejo\}, Alejandro and Linseisen, \{Ana Katherine\}",

year = "2018",

month = jul,

day = "3",

language = "Indefinido/desconocido",

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An emotion-driven approach to brand equity: Facial expressions of emotion predict brand performance in terms of trust, recall, and desire. / Salgado Montejo, Alejandro (Director); Linseisen, Ana Katherine (Estudiante pregrado).
Colombia, 2018. 40 p.

Producción científica: Productos de actividades relacionadas con la Formación de Recurso Humano › Trabajo de Grado de Pregrado