Brands and ethical behavior: exploring the integration of consumer-brand relationships with consumer perceived ethicality

Marcos Ferreira Santos

Brands and ethical behavior: exploring the integration of consumer-brand relationships with consumer perceived ethicality

Título traducido de la contribución: Brands and ethical behavior: exploring the integration of consumer-brand relationships with consumer perceived ethicality

Marcos Ferreira Santos (Primer Autor)

Producción científica: Contribución a una publicación especializada › Artículo

4 Citas (Scopus)

Título traducido de la contribución	Brands and ethical behavior: exploring the integration of consumer-brand relationships with consumer perceived ethicality
Idioma original	Indefinido/desconocido
Volumen	20
N.º	1
Publicación especializada	Revista Brasileira de Marketing – ReMark
Estado	Publicada - 27 feb. 2021

Focos Estratégicos

Sociedad Digital y Competitividad (SocietalIA)

Acceder al documento

https://periodicos.uninove.br/remark/article/view/14884/8819Licencia: CC BY-ND

Citar esto

@misc{8a67f9eb9ecd4292a4e390c42efa91a8,

title = "Brands and ethical behavior: exploring the integration of consumer-brand relationships with consumer perceived ethicality",

author = "\{Ferreira Santos\}, Marcos",

year = "2021",

month = feb,

day = "27",

language = "Indefinido/desconocido",

volume = "20",

journal = "Revista Brasileira de Marketing – ReMark",

issn = "2177-5184",

publisher = "Universidade Nove de Julho-UNINOVE",

}