Which Categories and Brands to Promote with Targeted Coupons to Reward and to Develop Customers in Supermarkets

Título traducido de la contribución: Which Categories and Brands to Promote with Targeted Coupons to Reward and to Develop Customers in Supermarkets

Ignacio Osuna Soto (Autor Corresponsal)

Producción científica: Contribución a una revista › Artículo › revisión exhaustiva

36 Citas (Scopus)

Título traducido de la contribución	Which Categories and Brands to Promote with Targeted Coupons to Reward and to Develop Customers in Supermarkets
Idioma original	Indefinido/desconocido
Páginas (desde-hasta)	236-251
Número de páginas	15
Publicación	Journal of Retailing
DOI	https://doi.org/10.1016/j.jretai.2015.12.002
Estado	Publicada - 12 ene. 2016

Clasificación de Articulo

@article{164331ebaeb4432eaec37a1bfabc73b7,

title = "Which Categories and Brands to Promote with Targeted Coupons to Reward and to Develop Customers in Supermarkets",

author = "\{Osuna Soto\}, Ignacio",

year = "2016",

month = jan,

day = "12",

doi = "10.1016/j.jretai.2015.12.002",

language = "Indefinido/desconocido",

pages = "236--251",

journal = "Journal of Retailing",

issn = "0022-4359",

publisher = "Elsevier B.V.",

}